THE MECHANICS OF THE CROWN SYSTEM™
More Than a Timepiece. A System Designed to Transform.
THE CROWN EARRING™
THE CROWN BECOMES JEWELRY.
The Crown System™ was created around a simple idea: What if the Crown of a watch could become something you could actually wear?
The result is an interchangeable system where the Crown Earring™ can be removed, worn, changed, and reimagined.
DESIGNED TO BE REMOVED. DESIGNED TO BE WORN.
The Crown Earring™ isn’t permanently fixed to the timepiece. It is designed as an interchangeable component of the Crown System™.
Remove it. Wear it. Change it. Return it to the system when desired.
This should be one of the biggest sections on the page.
HOW IT WORKS
CHANGE THE CROWN. CHANGE THE EXPRESSION.
The ruby-and-diamond Crown Earring™ is one expression of the system—not the limit of it.
The Crown System™ is designed around interchangeable Crown Earrings™, creating the possibility of different stones, materials, shapes, and designs.
WHAT MAKES IT A SYSTEM?
THE TIMEPIECE
The foundation of the system.
THE CROWN EARRING™
The interchangeable jewelry component.
THE CROWN INTERFACE
The connection between the jewelry and the timepiece.
The Crown System™ is built around the relationship between the visible design and the mechanisms beneath it.
Every connection has a purpose. Every component contributes to the system.
A WATCH THAT DOES MORE THAN TELL TIME.
A timepiece.
An interchangeable jewelry system.
A removable Crown.
A collection waiting to be created.
ONE SYSTEM. MANY EXPRESSIONS.